ABERCROMBIE & FITCH PROPOSES A WIN-WIN SITUATION
New Albany, Ohio, August 12, 2011: Abercrombie & Fitch Co. (NYSE: ANF) today reported that it has offered compensation to Michael ‘The Situation’ Sorrentino, a character in MTV’s TV show The Jersey Shore to cease wearing A&F products.
A spokesperson for Abercrombie & Fitch commented:
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
I’m not going to make a habit of reblogging press releases, even if they do come from Ohio-based companies, but I’ll make an exception for this one.
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lawl wow
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15minutesoffame reblogged this from coketalk and added:
his clothing seems...suddenly be subject...pixelation....
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oct0pussy reblogged this from giantrobotwar and added:
I laughed pretty hard.
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giantrobotwar reblogged this from darksideoflove and added:
Yea because A&F have such high moral standards… are they entirely unaware of their customer demographics? Who’s next, Ed...
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ABERCROMBIE & FITCH PROPOSES A WIN-WIN SITUATION New Albany, Ohio, August 12, 2011: Abercrombie & Fitch Co. (NYSE: ANF)...
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mandysaid reblogged this from coketalk and added:
I wish someone would pay me not
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LOL.
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